Voocie's business model is simple: pet owners pay for the record ($99/year, or about $10/month). Vet clinics never pay. The clinic's role — CCing the pet's private Voocie address on a visit summary — is one email field, not a product relationship. There's nothing to buy, nothing to install, and nothing to sign.
This isn't a promotional offer or a limited-time free tier. It's the permanent model. Voocie works only if clinics use it, so making it free and frictionless for clinics is the point.
- Clinics never pay Voocie — not now, not later. The pet owner's $99/year subscription funds the service.
- There is no software to install, no integration project, and no training required. The clinic participates by sending email — which it already does.
- No contract, no enrollment. Add a pet's private Voocie address to a patient file and CC it on the next visit summary. That's the entire commitment.
What does the clinic actually have to do?
The full clinic-side workflow is:
- Ask the client for their pet's private Voocie address (it ends in @pets.voocie.com).
- Add it to the patient file — same field where you'd store a secondary email.
- CC it on visit summaries going forward.
That's it. No training session for your team. No vendor relationship with Voocie. No annual renewal. No IT project. If the pet's owner stops using Voocie, you simply stop CCing the address — there's no offboarding process.
Why is Voocie free for clinics when other vet-tech products aren't?
Most vet-tech products in the records and communication space are sold to clinics — they charge per practice, per provider, or per record shared. This creates an adoption barrier that limits how many clinics participate, which in turn limits how useful the product is for pet owners.
Voocie made a deliberate choice to charge only the pet owner and make the clinic side free and frictionless. The email CC mechanism is the reason this works: it requires nothing from the clinic beyond an email field. Because the participation cost is effectively zero — in time, money, and process change — there's no barrier to a clinic deciding to use it. The more clinics that CC the pet's address, the richer the owner's lifelong record becomes.
What does the clinic get out of participating?
Participating clinics offer clients something other clinics don't: a frictionless path to a lifelong, portable health record for their pet. For clients who value record continuity — and many do, especially those with multiple pets, chronic-condition animals, or plans to move — this is a meaningful differentiator at check-in. Some clients specifically seek out clinics that support Voocie or will ask whether a new clinic can CC the address.
Clinics also benefit from better-informed clients. When a pet owner's Voocie record includes everything a previous vet sent, a new visit conversation is more efficient — the owner can share the full history, the AI explanation of past lab results, and a vet-prepared visit summary, all before the exam starts. That context has value for the clinic too.
Does participating create any obligation to Voocie?
No. There's no contract, no SLA, and no ongoing relationship. You can start CCing a pet's address and stop at any time. You can do it for every patient, for some patients, or for one specific patient who asked. There is no minimum participation and no penalty for stopping.
Voocie does not use clinic participation data for marketing, does not list participating clinics on its website without permission, and does not contact your clinic beyond responses to direct inquiries from your staff. The relationship is entirely arm's-length — you send email, Voocie processes the CC, the owner's record updates.
Frequently asked questions
Will Voocie ever start charging clinics?
Voocie has committed that clinic access is always free. The product works because clinics can participate without a cost barrier. Changing that would undermine the core mechanic. For current terms, see voocie.com/for-vets.
Do we need to sign a business associate agreement (BAA) or any other contract?
Veterinary records are not covered under HIPAA (which applies to human health data), so a BAA is not required. Voocie does not require any contract from participating clinics. Confirm with your own counsel if you have specific data practice questions.
What if we have multiple locations or a practice group?
Each location uses the same method: CC the pet's private Voocie address on visit summaries. There's no per-location enrollment, no group agreement, and no per-location cost. The clinic group participates simply by having individual team members CC the address when sending visit summaries.
Can clients ask us to stop using Voocie for their pet?
Yes. If a client doesn't want their pet's records routed through Voocie, simply remove the Voocie address from the patient file. Continue sending records by whatever method the client prefers. Voocie participation is entirely at the client's option and reversible at any time.
How do I get a client's pet's Voocie address if they don't know what it is?
The owner finds it in their Voocie account, under their pet's record. If a client is interested but hasn't set it up yet, you can point them to voocie.com/start. The signup takes a few minutes and the pet's address is created as part of setting up the record. Alternatively, you can start the record for them and hand it over at checkout.